Uncommon Roots

Branding a company from scratch

Creative exercise to define a brand for a new company focusing on healthy living. The goal of this exercise was to define a brand around healthy food that did not slip into the mold of traditional organic food companies. The project included background and market research on existing brands, creating a company name, logo design, and color story.

Logo and Identity design

Surveys were created based on the collaborative effort of the client and the design team to narrow the brainstorming sessions through social feedback. Dozens of respondents gave their input determine the impact of different logos, names, and color stories. The collected materials were pulled together into a final report based on the consumer feedback and the branding was able to enter a final phase and evolve.

Icon marks are designed to be used for social media, small use formats, and general design for marketing materials. The small icons also translate over to swag material including tote bags, hats, apparel, and other collateral for the brand.